That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. They’re rare, and exclusivity lends a certain amount of prestige-which may or may not translate to better engagement. Source: easy to see why verification badges are also a coveted status symbol.
They’re easy to spot in search results and on profiles, and they convey authority. These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are. You’ve probably seen plenty of verification badges around. Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Bonus: 14 Time-Saving Hacks for Instagram Power Users.
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